Association of Online Appraisers - a society for those offering appraisals of personal property via the Internet. Ethics, Education, Standards.

Updated: June 19, 2007

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AOA FAQ

What is the Association of Online Appraisers™?

The Association of Online Appraisers is a not-for-profit, independent professional association for personal property appraisers who are involved in offering online written personal property appraisal reports (either as individuals or via an appraisal management company) through the use of digital images and Internet online reporting. The Association also welcomes traditional appraisers as well as those who support the precepts of the AOA, but who do not perform online appraisals themselves. Learn more about becoming a member of the AOA. The goal of the AOA is to develop, maintain and promote standards of professional practice for the online appraiser. The AOA feels that such standards will give guidance for practitioners and will at the same time provide the public with a gauge by which to measure the adequacy of the online appraiser's work product. Top

What is an Appraisal Management Company?


An Appraisal Management Company (AMC) offers appraisal services to the public by making use of professional appraisers acting as independent contractors; a fee-sharing arrangement compensates both the AMC for their marketing efforts and the appraisers for their expertise. Top

What is an online appraisal?


Online appraisals are electronically-transmitted personal property appraisal reports based on client-provided digital images and written descriptions. Top

How much does an online appraisal cost?


If obtained through an Appraisal Management Company, basic online appraisals usually cost between $20 to $40 per item. However, online appraisals can also be obtained by working directly with a professional appraiser. In such cases, each appraiser sets his or her own fee, so it would be best to obtain a quote directly from the appraiser before contracting for services.  Top

Should online appraisals be written to any recognized standards?


Most certainly. The Uniform Standards of Professional Appraisal Practice (USPAP), promulgated by The Appraisal Foundation of Washington, DC, clearly states that any opinion of value offered by one holding him/herself out to be an appraiser is an appraisal, and as such should be performed in accordance with USPAP.

The AOA is in agreement with The Appraisal Foundation, and has developed its own online-specific and USPAP-compliant standards with which members agree to conform. In addition, the AOA has developed a Code of Ethics to guide its members in ethical behavior in the course of conducting online appraisals. Top

Is this a new type of appraisal?


No. Appraisers have done appraisals using photographs for many, many years. Doing so is often required by the circumstances. For instance, if an item is stolen or destroyed by fire, photographs are frequently invaluable to arriving at a value conclusion. Indeed, the IRS Art Advisory Panel uses photographs extensively when reviewing the accuracy of a taxpayer's claimed deduction for the charitable contribution of works of art. The only difference with online appraisals is that the images are now digital in form. But whether using contact print photographs or digital images, it is always critical that the appraiser note within his appraisal report any extraordinary assumptions being made because of the inability to personally inspect the item in question. Top

How can I use my online appraisal?


Unless otherwise stated within the report, only you, the client, can use your online appraisal. Typical intended uses for online appraisals include gathering information such as identity, value and history in contemplation of selling or buying an item. Another use would be for personal planning. For instance, one may wish to equitably divide several items of personal property among a number of children. Online appraisal can help support a claimed deduction for a non-cash charitable contribution of less than $5000, and can assist in the fair and equitable settlement of a transit-related or insurance casualty loss damage claim. The use of online appraisals are also valid in situations in which the use of photographs have traditionally been considered a typical appraisal practice, including, but not limited to damage claims or casualty losses where the property is no longer available for inspection.

Do not use an online appraisal for functions requiring a more traditional appraisal in which the appraiser must have the opportunity to personally inspect the property. Uses requiring this more formal (and necessarily more costly) appraisal process include obtaining insurance, claiming an IRS non-cash charitable contribution deduction of over $5000, determining estate tax liabilities, for divorce, and for any function in which litigation is a possibility. Click here to learn how to contact a professional appraiser for a hands-on inspection and appraisal report.  Top

Who appraises the items?



There is no licensing requirements for personal property appraisers, so you should interview the individual appraiser or review his or her professional profile before making a selection. The online appraiser you use should have experience in his/her area of specialization, and should have training in the theory and principles of online appraising. 

Membership in the AOA helps ensure that the appraiser is a professional in good standing, has at least three years of appraisal or market-related experience within the area of specialization, will abide by a Code of Ethics, and will prepare online appraisal reports in accordance with a recognized standard. Top

Will the online appraiser authenticate items?


No. Online appraisers cannot authenticate. Authentications can only be performed by experts who can personally examine and, if necessary, perform tests on the item. Online appraisals are based on the readily apparent identity of the item being appraised, i.e., what is immediately apparent to the appraiser from the information that has been provided. No further guarantee of authenticity, genuineness, attribution or authorship is represented or possible given the limited nature of doing appraisals without personal inspection. Should issues of authenticity be in question, the request for an online appraisal should be declined. Top

Can any item be appraised online?


While virtually any type of personal property can be appraised by the traditional appraiser who has the ability to personally inspect the item, not all items qualify for online appraisals. Clients with non-qualifying items should be referred to a professional appraiser who can personally examine the property. See below to learn how to contact a professional appraisal society for a free referral to a qualified, hands-on appraiser.

While many items of property can be professionally appraised through the use of photographs and digital images some types of property simply should not be appraised online. Examples of items that should not be appraised online include:

  • Items requiring testing or certification to prove identity or authenticity
  • Items in which questions as to condition, identity or age exist and cannot be resolved even with the use of extraordinary assumptions
  • Items which are potentially so valuable as to warrant a hands-on appraisal

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How can I locate a professional appraiser?


When seeking a professional appraiser to conduct a formal appraisal of your personal property, choose one who is not only knowledgeable about the items being appraised but who is also educated, trained, and tested in appraisal theory, principles and techniques. To locate a professional appraiser in your area, contact one or more of the following:

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